The California Department of Financial Protection and Innovation needed a campaign to get the word out about scams and fraud to underserved communities. We produced an educational and entertaining “Do Your Own Research” campaign with tips on how to stay informed and make smart money choices. So far, the hero spot alone has received 2.3 million views on YouTube.
Role: Senior Copywriter
Real People Chats
We interviewed real people on the street, quizzing them on financial safety information and providing them with tips they didn’t have before.
