As a woman of color working in the industry, I know how uncommon it can be to see a similar face in the creative department. In homage to Nike’s recent work with Colin Kaepernick, I wondered how the same thought-provoking idea would apply to the advertising field itself.
OK KAREN
Role: Copywriter
Chances are, you’ve encountered a Karen in your life. A hater whose bitterness and ignorance keep them from the one thing that can overcome their bias: LOVE.
With all the online dating sites, out there—Match, Hinge, Tinder, Bumbl, heck even Farmer’s Only!—we thought, “Why not create a dating site specifically for Karens?”
And so, OK Karen was born.
out of home SPORTS ADVERTISING
Fresh Creative Self-Promotional Banner
Role: Copywriter, Person on Banner
Inspired by the great "Adriana" of "Adriana's Insurance" fame, this 5 x 8’ banner is my contribution to my 7-year-old nephew's little league program in Montebello, CA. The only caveat being that it must hang on a fence or I'll look foolish. So un-Adriana-like.
