VIDEO, PRINT, WEBSITE & SOCIAL
Role: Copywriter, Original Concept
2017 Digiday Content Marketing Awards: Runner Up
Most Influential Brand Community
'Twas the week before pitch day and I said aloud, "What if Santa hates all the cookies we put out?"
My boss, to my surprise, asked me to elaborate, which led me to write a script. It became a focal point of our new business pitch, helping us win Agency of Record duties.
The payoff:
An increase in traffic to Sun-Maid's site and social engagement; 20MM paid impressions and 10MM organic impressions
Featured on Ads of the World and The Drum
A successful holiday sweepstakes with a ton of user-generated content;
Oh, and I got to be on set with a live reindeer.
